Customer-centered design process.
The most effective designs stem from a deep understanding of customers. With clear alignment on the problems to solve, designers can lead a collaborative, iterative process—ideating, validating, and refining solutions through data and feedback.
Understand customers
Solving problems starts with a deep dive into the customer. I bring together quantitative and qualitative insights from surveys, interviews, feedback, and product usage data to pinpoint exactly what matters most.
Collaborate & ideate
The best solutions harness the collective strengths of business, product, and design. I drive collaborative problem-solving through dynamic whiteboard sessions, stand-ups, and regular syncs—enabling us to find the right approach faster.
Iterate & optimize
I believe in moving fast to create impact. I start with low-fidelity wireframes to capture and test ideas, then increase fidelity as we zero in on the solution. Once shipped, I keep iterating, using feedback and metrics to ensure we're hitting goals.
